Environmental responsibility As a Corporate Mandate

Environmental responsibility As a Corporate Mandate

"Green is an attitude that directs behavior toward activities that advantage mankind and keep ecosystems intact."

Few corporate decisions are made solely because they make the decision makers "feel so good inside". The "Bottom Line" is still the greatest arbiter of the success of any firm enterprise. Ideally, the composition of the two motivations produces favorable sustainable outcomes that advantage the consumer, the firm and at worst are environmentally neutral.

The value of looking at the association in the middle of what we do and how it affects society as well as the natural environment will be propelled forward by the realization that there are as many economic opportunities as pitfalls. There will surely be winners and losers. The potential losers will warn of the harmful outcomes, mostly economic and mostly related to the fact that their firm plans depend on maintaining the status quo. For the most part that thinking is the corollary of being self-satisfied, and not progressive in their thinking nor proactive in their planning or in two words - lazy and fearful. Creating an environmentally sustainable firm performance that benefits the society it serves at large and is profitable, will depend for its success on the creation of an economic environment that supports those entrepreneurs who see occasion in the changing mindset of the worlds consumers.

The increasing appearance of the word "green" to impart products and policies is evidence that some businesses are walking up to that fact. The word will, undoubtedly, be used to excess and come to be less meaningful as it is exploited as a marketing gismo and made to impart ridiculous associations but at least it is indicative of the rise of awareness by businesses that communal hold for green initiatives is on the rise and that a ask for a similar awareness by those who produce the products and proved the services will be expected.

Coming up with good answers starts with coming up with good questions - Here are some starters:

• What should be the governments involvement in promoting an economic environment supportive for Green initiatives by business?
• What kind of incentives should be offered?
• Should the government be actively complicated in the development of green initiatives using taxpayer money? Would it disagreement with inexpressive sector enterprise?
• Are their models in other countries that could be used in the Us?

What should be done about the immoderate and unsustainable firm models that wield undue sway over legislation in Congress and restrict the development of sustainable and health environmentally and economic solutions. People, much less corporations, do not give up power willingly. A structure has been put in place by government servants who forget who they were in assistance to, that resulted in the high-jacking of the principles by businesses whose corporate identity seemed to located them exterior the principles of which they were a part and whose minds do not rebel against but actively and sometimes outwardly hold exploitation of natural resources or communal disadvantage as a means toward higher profits.

I'm thinking of the primary bottled water distributors here, such a Suez and some of the other soda bottling giants, who have no problem going into a country, buying water proprietary for a pittance, drilling wells below the level of local wells, draining the water, selling back to the habitancy of the society at exorbitant prices, then packing up and leaving the local communities with dry wells and no other explication then to continue to buy water in a most ridiculous way improbable - five gallon plastic bottles delivered by a diesel burning vehicle house by house. I'm not sure I have sufficient imagination to even think up a more idiotic explication to providing water to people. Ok, Ok - I'm getting worked up. Oooooooooommmmmm, Ooooooooommmmm, Ok, I'm good. The fact is that there are fellowships with great environmentally sustainable solutions. One such goods is the Berkey Water Filter which I use in Mexico and promote widely, a low-tech, low-cost, extremely productive explication that provides high value and is readily available.

Well, I hope at least some of the above will stimulate some thinking about the issues, I know it has for me.